"The Dogma of free choice for the individual on which the new system is based requires that human beings are all seen as indiciduals... but the underlying ideological framework is globally homogenized. Hence, what is emerging is a brave new world... as a super form of the market-society, hence the super-market society."
Henk van Houtum y Bas Spierings en su manifesto 'Barcode Humans'
